Episode 12

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Published on:

27th Jun 2023

It Takes More Than Passion with Marc Gruber-Laux

Building a startup can bring us back to a place of excitement about creating something from scratch. But it takes more than just passion.

In this episode, I sit down with Marc Gruber-Laux, Co-Founder of CGI studio, sooii. I take Marc back to his childhood and he opens up about his passion for music, which has influenced his work to this day. We speak about Marc’s first jobs and what value he was able to take from them that he still applies.

Marc walks us through his entrepreneurial journey, from starting his first business in 2006 and with his business partner, eventually merging it with sooii in 2019. Marc emphasises the power of the people in the business and how they motivate him. I ask Marc what kind of people he believes are needed for a company to thrive. 

Being the owner of a creative tech company, Marc feels it essential to address ‘the elephant in the room’ of AI. Every day it seems there’s a new advancement in AI technologies, and Marc gives us his thoughts on how it’s changing the landscape of his sector, and why long-term goals are more difficult to make in recent years.

To round the episode off, we have an insightful chat on failure, and how entrepreneurs can work through failure and take value from it.

In this episode, we cover -

  • How Marc built his business off the back of passion, but why passion alone is not enough
  • The challenge with convincing clients of solutions that you know will benefit them
  • How AI is changing the way we set goals for the future
  • Why more choice isn’t always better
  • One piece of advice for someone on the fence about starting a business
  • Advice for entrepreneurs getting through times of failure

LEARN MORE

sooii - https://sooii.de/

Mont Ford - https://montfordrecruitment.com/

Mont Ford on LinkedIn - https://www.linkedin.com/company/mont-ford-recruitment/

CONNECT

Marc on LinkedIn - https://www.linkedin.com/in/marc-gruber-laux-3b57241ba/

Jordan on LinkedIn - https://www.linkedin.com/in/jordanluxford/

LISTEN

Spotify - https://open.spotify.com/show/1BbzuvWRR4TcU9IN0IG74C

YouTube - https://www.youtube.com/@startupstoriespodcast

Captivate - https://startup-stories.captivate.fm

Listen for free

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About the Podcast

Startup Stories
We dive deep into what life is really like inside a Startup
Startup Stories is a podcast where we dive deep into what life is like inside a Startup, we find out what led the guest to entrepreneurship and why they think the way they do.

We tackle the highs and lows, and ultimately, what it takes to thrive when you have all the odds stacked against you.

We also learn about their company, what they're doing and how to overcome the hurdle of turning your idea into a reality.

My name is Jordan Luxford, founder of Mont Ford, a Tech recruitment agency in Berlin. This podcast was born because I believe there is something magical about a startup story and I hope that this podcast may encourage you one day to turn your idea into a reality

About your host

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Jordan Luxford